Savage Life in Fashion, A

Percy Savage is a maverick. He has led an amazing life in and around the world of designer fashion and influenced the way the industry developed. A Savage Life In Fashion combines and explores the memories he has, the people he knows, the history made to reveal an intimate world of creative expression, societal change, personal failure, collective triumph and the history of an art synonymous with opulence, luxury and refinement. A Savage Life in Fashion is about a man whose influence was everywhere but is unknown outside the industry. Raised in the Australian outback, Percy arrived in Paris in 1947; the year Christian Dior launched his New Look. He would later become a friend of the man who revived the glory of coutoure and inadvertently, provided the name for the most famous of Dior fragrances: Eau Sauvage. It was at the House of Lanvin that Percy was asked to start the first Propaganda department, as it was then called, eventually renaming it PR. During his years in Paris, Percy weaved himself into the Parisian fabric and counted among friends, Dior, Beaton, Cocteau and Maria Callas. Whilst in Paris he traveled the world, promoting and exhorting designers, journalists, buyers and manufacturers. He introduced Yves Saint-Laurent to Dior and created the explosion that was Mary Quant. He was PR for Nina Ricci during its heyday before moving to England in the 1970s. Percy had been asked by the powers-that-be to put London on a par with Paris, which he did, albeit at his own expense. A Savage Life in Fashion opens amidst the refined excitement of the Christian Dior 2004 Spring/Summer couture show. Placing Percy within the contemporaneous reality of haute couture is made all the more pertinent as the film looks back at a post-war, history of fashion, in particular Percy's career in Paris and the foundation of fashion as we recognize it today. This retrospect provides an insight into what makes fashion perennially fascinating and forever reflective, both positively and negatively, of whom, what and why we are. A Savage Life in Fashion includes an array of stunning IMX and Super 8 footage, exclusive archive film and photography. The film is narrated by Joanna Lumley and features interviews with Mary Quant, Hubert de Givenchy and Yuki as well as other preeminent designers. It is a story about a man who did as he pleased, to please those in a world transfixed by image, beauty and style.

This film is not part of a series.

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• University: $195
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