From an idea to the first design of a new product,
designers have their own ways of creating the art using a drawing board or a
computer screen. But what makes the most attractive product out of tons of good
products? Now, designers have to use not
only their creativity but also their thinking and problem solving skills to
make business decisions. Then, how do
they come up with extraordinary solutions to ordinary problems? Design X-Ray features the most important
figures in current design industry. Who created
the I love NY logo? How did the Saks
Fifth Avenue shopping bag become popular with New Yorkers? What made the first
head of industrial design at Apple develop the Beats Headphones? Find out what
these distinguished designers have done and how they see the world in Design
X-Ray!
This item is a series of multiple films. Below is a list of the individual films in this series.
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