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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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INNOVATION LAB is a series that unveils the secrets of cre- ativity, design, technology and goes behind the scenes in companies that have successfully implemented cutting-edge business models. Innovation Lab gathers the most creative ideas and innovative companies from different industries.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation?
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Mark McEwan, one of Canada’s top celebrity Chef/Entrepreneurs, embarks on a whole new challenge – mcewan: his brave new foray into fine food retail. With his three landmark Toronto restaurants, a catering company and this all-new grocery adventure, we’ll see this rock-star chef and savvy businessman tested in every episode.
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The grocery store is coming together very fast and final decisions need to be made. What will the overall look for mcewan be?
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With three restaurants and a grocery store under his belt Mark’s once
small empire is now a fully-fledged brand that’s growing everyday.
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It’s six weeks after opening and Mark and his staff finally have the time
to take a breath and assess their circumstances. Mark decides it’s time to
make menu changes at both the store and his restaurants.
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On the day after opening, Mark’s staff is blindsided by the store’s popularity.
Mark is determined to have his first Saturday appear flawless.
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Mark needs to find the best talents in the city to pull this new venture
off. He can poach from within, but ultimately he’s going to have to hire
a whole new team he can trust.
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Mark needs to find the best talents in the city to pull this new venture
off. He can poach from within, but ultimately he’s going to have to hire
a whole new team he can trust.
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Mark has big plans for Ivana. He’d like for her to be the executive chef at the grocery store.
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The clock is ticking at mcewan and Mark's ambitious deadlines are passing
him by. He is being pulled in a million directions at once. Mark brings
in his butchers to talk about the meat counter at the grocery store.
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Mark is a successful chef and restaurateur, running three of Toronto’s top restaurants. But this driven businessman wants to open a high-end grocery store named mcewan that will give the city’s best a run for their money. Mark can pretty well cook anyone under the table, but he knows nothing about setting up a food store. Can this chef parlay his skills in the grocery world? It’s Film festival time and One is busier than ever. With Kate Hudson hosting a party, and the S.W.A.T. team threatening to shutdown One, has Mark perhaps bitten off more than he can chew?
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Ground has been broken; the base has been built and off mcewan goes! This is Mark’s first venture into the grocery world, and he wants to do it right. With Drew by his side, Mark sets off to NYC to see how high-end shops take grocery to a whole new level.
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Doors finally open at mcewan. There has been some serious hype about
the opening of the grocery store, so people are lined up to get in.
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Mark is beginning to wonder if his opening will ever happen. He is continually
disappointed in the performance of his retail staff and leans
more and more on his restaurant staff.
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Mark looks to expand his empire with a fourth restaurant located across
the street from his new grocery store. Mark and Drew have decided to
pluck Sous Chef Rob LeClair from ONE to be the Executive Chef at Mark’s
new restaurant. In the midst of all this new activity North 44?? catering is
asked to cater a huge charity event. Mark attends the event to help Sash
and to scout for new talent for his empire.
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Mark’s relentless drive to meet the opening deadline weighs heavily on
his staff.
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