Ad Factory 2 - JWT Part 2

“Glowing in the Dark”, Little Genie, Band Aid, Macy’s

JWT created “Glowing in the Dark” books for kids in Peru. Using YouTube, Little Genie promoted its competitive product with a series of music videos featuring cats. 

Release
2014  
Minutes
24  
Grade Level
S-C  
Format
DVD  

“Glowing in the Dark”, Little Genie, Band Aid, Macy’s

JWT created “Glowing in the Dark” books for kids in Peru. Using YouTube, Little Genie promoted its competitive product with a series of music videos featuring cats. JWT created an app to promote the Band Aid products that kids can have fun with. Macy’s presented “Yes Virginia” the Musical to bring the touching story into a real life. 

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  • Public Library: $110

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