Mark It II - Storytelling

We are exposed to many advertisements but it is hard to remember even one or two in a day. Therefore, it is important to make an engagement between the brand and consumers. In order to do so, a good story that consumers care about is essential. 
Release
2014  
Minutes
25  
Grade Level
S-C  
Format
DVD  

We are exposed to many advertisements but it is hard to remember even one or two in a day. Therefore, it is important to make an engagement between the brand and consumers. In order to do so, a good story that consumers care about is essential. Marketers use emotional appeals and truly relevant stories to differentiate their stories from the similar advertisements. Marketers also need to understand their consumers because they build the stories with consumers. 

This film is part of a series. The series title and other films in this series are listed below.

Mark It II - 6 Part Series

View Series Detail Page

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Pricing Details

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  • University: $195
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