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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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AD Men: The Original Mad Men features original advertising professionals who were at the forefront
of modern advertising, including David Altschiller, George Lois, and Rich Silverstein. They discuss how
they got into the advertising industry and share their personal stories and achievements throughout
their careers. How was the very first creative advertising agency created?
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From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to make business decisions.
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This dazzling art series reveals a fresh and exciting perspective on how to truly appreciate and better understand the world of painting.
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INNOVATION LAB is a series that unveils the secrets of cre- ativity, design, technology and goes behind the scenes in companies that have successfully implemented cutting-edge business models. Innovation Lab gathers the most creative ideas and innovative companies from different industries.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication anddifferentiation? MARK IT explores new marketing and media concepts that are revolutionizing the way we consume and create advertising: from online and mobile marketing to the power of creativity.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation?
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The 2012 Presidential election was the most costly ever in the U.S. History. More than $6 billion has been spent by the campaigns and independent groups to get their candidate elected. But for what purpose?
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"Expect the Unexpected" - The author of this slogan was young French artist Tomi Ungerer. He not only designed this Village Voice campaign and many others, he also published a dozen children's books, created political posters and wrote social satire. It was during a time of Cultural Revolution: the anti-segregation movement, political riots and anti-Vietnam war protests, but also Peace and Love, the Rock revolution and the miniskirt. At the Center of it all, New York, where you could expect the unexpected.
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Before and after the popular uprising that led to the fall of Hosni Mubarak, a new generation of Egyptian filmmakers started using their weapon of choice—their cameras— as a tool for revealing the truth to the world. More than ever a crucial weapon of resistance, filming breaks the law of silence and makes sense out of confusion that now rules Egypt. Weapon of Choice shows how filmmakers, through fiction, documentary or citizen journalism, take action in the long and difficult process of transformation that is Revolution. With Ibrahim El Batout, Ayten Amin, Wael Omar, Khalid Abdalla, Amr Salama, Mohamed Diab and Karim El Shenawy.
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