Mark It: Celebrities

Everybody loves celebrities. Marketing experts and brands have long known this and have used celebrities endlessly as a tool to attract customers and sell products. On this episode of Mark It, find out what are the benefits and risks for a brand when being endorsed by a celebrity. Why does is work? How does it work? Is it always successful? Find out how brands can choose the right celebrity for a brand and what happens when the branded personality goes off the side of the road.

This film is part of a series. The series title and other films in this series are listed below.

Mark It: 12 part series

View Series Detail Page

• Mark It: Celebrities
• Mark It: Customer Service
• Mark It: Digital Brands
• Mark It: Gamification
• Mark It: Greening
• Mark It: Marketing to Women
• Mark It: Mobile Marketing
• Mark It: Mobile Marketing II
• Mark It: Neuromarketing
• Mark It: Social Media Marketing 1
• Mark It: Social Media Marketing II
• Mark It: Social Media Marketing III

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Pricing Details

Available Licenses

• University: $195
• Media Center: $195
• Individual School: $99
• Public Library: $110

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