Mark It: Marketing to Women

Women buy or influence the purchase of 85% of all consumer goods and services.
Release
2013  
Minutes
25  
Grade Level
S-C  
Format
 
Women buy or influence the purchase of 85% of all consumer goods and services. The rise of female consumer power is changing the ways companies design, make, and market products. But are marketers sure of what matters? Do they know what women want?

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