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Tycoons: Robert Mondavi
Robert Mondavi is without question America's ambassador of wine. He is admired for his vision, drive and commitment to excellence. In 1966 he built the first new winery in California since Prohibition, with the goal of creating world class wines. An acknowledged master of marketing and promotion, Mondavi began his company with a $200,000 investment and turned it into a $150 million a year business.Release
1993
Minutes
47
Grade Level
S-G
Format
DVD and VHS
Robert Mondavi is without question America's ambassador of wine. He is admired for his vision, drive and commitment to excellence. In 1966 he built the first new winery in California since Prohibition, with the goal of creating world class wines. An acknowledged master of marketing and promotion, Mondavi began his company with a $200,000 investment and turned it into a $150 million a year business.
This film is part of a series. The series title and other films in this series are listed below.
Tycoons: A 13 Part Series
- Tycoons: Anita Roddick
- Tycoons: Dr. Ivo Pitanguy
- Tycoons: Dr. Stanely Ho
- Tycoons: Gordon Wu
- Tycoons: Karl Lagerfeld
- Tycoons: Lars-erik Magnusson
- Tycoons: Malcolm Forbes
- Tycoons: Niki Lauda
- Tycoons: Philip Knight
- Tycoons: Richard Branson
- Tycoons: Robert & Georgette Mosbacher
- Tycoons: Robert Mondavi
- Tycoons: Wolfgang Joop
Pricing Details
Available Licenses
- University: $225
- Media Center: $225
- Individual School: $99
- Public Library: $110
Please contact your Landmark Media Sales Representative if you have questions about pricing options for this item.