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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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This dazzling art series reveals a fresh and exciting perspective on how to truly appreciate and better understand the world of painting.
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INNOVATION LAB is a series that unveils the secrets of cre- ativity, design, technology and goes behind the scenes in companies that have successfully implemented cutting-edge business models. Innovation Lab gathers the most creative ideas and innovative companies from different industries.
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Taking the future of culinary education to heart, the Rubinos gear up to lead a workshop in tasting menu production for some of the country's most promising young talents.
Prepped by a lecture and provided with a pantry full of raw ingredients, the student chefs keenly apply some Rubino basics to their own tasting menu creations.
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Three chefs, three menus, one kitchen, 150 guests, 8,000 miles away. These are the parameters for a new event the Rubino brothers are asked to co-host along with the champagne maker Moet & Chandon to launch the opening of the Four Seasons Hotel in Hong Kong.
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Having established successful careers in the restaurant business, the Rubinos take the next step in building their brand by testing the waters of the publishing world.
With requests from loyal patrons to document their recipes, the brothers educate themselves about the art and business of creating a cookbook. Thomas Keller, Masaharu Morimoto and Alfred Portale make guest appearances.
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Craving a new food experience that is both delicious and educational, the Rubinos fly to Hong Kong, the world capital of dim sum with more than 10,000 restaurants specializing in this age-old fare. Guy apprentices under a dim sum master while Michael learns all there is to know about the traditional pairing of tea and dim sum.
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A lone, inquisitive diner with her pen and paper out and ready, sparks speculation from the Rubinos that she may be a food critic. The brothers pull out all the stops to ensure any potential review will be nothing short of stellar.
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Molecular gastronomy is a hot topic burning up the culinary world. As with any controversy, the Rubinos are hooked by opposing views coming in from gastronomic purists and hypermodern cooks alike. The only way to really get to the heart of the matter is to jump right in. A fresh approach to demystifying the old school vs. new school battle leads the Rubinos to some of America's leaders in culinary science. In the end, only ones palette can be the true judge of any culinary creation and an expert panel is called in to assess the validity of the food science movement or to make it history.
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Always on the cutting edge of his field, Michael Rubino aims to discover the next great wine trend before it becomes a trend. A series of gustatory adventures lead him and his brother through Chile's Colchagua Valley.
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What initially leads a young person to choose cooking as a profession can contrast starkly with the sacrifice and long, hard years of training it takes to become a chef.
Guy Rubino takes an undecided neophyte through the paces of an often arduous career choice. When an unexpected disaster derails a regular workday, the true grit of a committed kitchen staff separates the cooks from the chefs.
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With a request for an all-organic dinner at their restaurant, Michael and Guy Rubino explore their region's purest farmland and learn a thing or two about certified organic food. The Rubinos discover that the philosophy behind organic farming and food production is not so dissimilar from their own quest for food integrity.
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Fatos, an exclusive distributor of truffles, challenges Guy to create a one-of-a-kind "truffles tasting menu."
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Each year Singapore hosts the World Gourmet Summit, started in 1997 as an epicurean adventure to heighten the awareness and appreciation of fine food and great wines.
At this year's event, the Rubinos wow an international array of movers and shakers from the culinary world with a dinner celebrating the Chinese, Malay and Indian cultures of the host country.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication anddifferentiation? MARK IT explores new marketing and media concepts that are revolutionizing the way we consume and create advertising: from online and mobile marketing to the power of creativity.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation?
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Set in Seoul, Shanghai, Singapore and Tokyo, Trendmakers offers a behind-the-scenes look at the work of fashion designers, makeup artists, celebrity hair stylists and photographers who are leading Asia’s fashion revolution.
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