Part 3: Marketing Food - The Hard Sell

This program explores the marketing of the snack-sized chocolate cake in the months before and after its release. The program follows the months of boardroom discussions as the marketing team plans and implements its campaign. The viewer learns about the challenges facing food marketers, all vying for a slice of consumers' attention and spending and the reliance on sound market research, the identification of competitor products and the need to establish points of difference. A graphic designer and a food stylist demonstrate the importance of artistic food presentation to promote food products, and some legal constraints affecting food product labeling and promotion are identified and explained. Targeted marketing of particular food products to niche consumer groups is extensively discussed. This program encourages thinking about what triggers our food shopping choices.

This film is part of a series. The series title and other films in this series are listed below.

Food for Thought

View Series Detail Page

• Part 1: Packaging Good - Undercover
• Part 2: Developing Food Products - Good Enough to Eat
• Part 3: Marketing Food - The Hard Sell
• Part 4: Food Catering - At Your Service

Pricing Details

Available Licenses

• University: $195
• Media Center: $195
• Individual School: $99
• Public Library: $110

Please contact your Landmark Media Sales Representative if you have questions about pricing options for this item.