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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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Two jewelry houses, each with their own defining heritage and mindset, share a passion for fine jewelry. The iconic Cartier is a French classic that has captivated jewelry lovers for over a century.
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Experience the birth of the "Bird's Nest," Beijing's iconic National Stadium which played host to the 2008 Summer Olympics. Swedish designer, Thomas Herzog, conceptualized this marvel, which is not only functional, but architectural and cultural. Explore the creation of this magnificent structure from the beginning stages through the construction and completion. You'll hear from the designers, architects and welders who each played a part. The Bird's Nest stands apart from any other stadium as a one of a kind structure unique in its design and social significance. Like humans, buildings have life. The Bird's Nest will forever be a piece of Beijing's history and Chinese culture.
Related Titles: "The World's Dream Stage," "Megawheel"
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This is the story of BLUE JEANS, which began with Levi's first button fly jeans in the 1870s for cowboys and miners in the states and a century later became a worldwide wardrobe phenomenon.
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From an idea to the first design of a new product, designers have their own ways of creating the art using a drawing board or a computer screen. But what makes the most attractive product out of tons of good products? Now, designers have to use not only their creativity but also their thinking and problem solving skills to make business decisions.
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The spotlight falls on Berlin, an epicenter, of European contemporary art. When
the Berlin wall came down in 1989, artists moved in attracted by the city's bohemian
image and liberalism. Frank Thiel has documented the rapid rebirth and
architectural changes in the reunified Berlin and Norbert Bisky's violent, but
pastel scenes deal with disillusion in the utopia of a western world.
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Travel to Italy to discover more about its burgeoning contemporary art scene. We
meet rising star Patrick Tuttofuoco, who uses architecture as inspiration for his dynamic
sculptures and we meet il Padre of contemporary Italian art, Michelangelo
Pistoletto.
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Destination Art travels the world in search of art in all shapes and sizes. Presented by Francine Stock, this series showcases some of the most renowned creative figures at the cutting edge of the world of art. From Tokyo to Mumbai we find both budding and established artists working in a range of materials and styles. Sculpture, oils, photography, installation; it is all covered in this insightful series.
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Destination Fashion views the designs, innovations and philosophies of some of the most creative, new and well-known people who work in the fashion industry. This 3-part series features trendsetters, creators and writers from India, London and Copenhagen. India is a fast emerging fashion hub. The emergence of fashion weeks in Mumbai and Delhi gives Indian fashion a platform the rest of the world is invited to see.
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Fashion is big business in Copenhagen and design standards are very high! We meet several successful designers indigenous to Denmark such as: Malene Birger, Baum und Pferdgarten, and Bruuns Bazaar. All of whom are building major international reputations. Take an in-depth look at Copenhagen Fur, the biggest exporter of luxury furs and pelts around the world. Get insight into this glamorous, yet controversial, jewel in the Danish fashion industry. Learn about Nior, a brand who strives to make a political statement and peek into some of the street trends of up and coming designers. Top Danish fashion experts Eva Kruse and Uffe Buchard offer their expert analysis on Copenhagen's drive to be a leading fashion epicenter.
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India is a country rich in culture and tradition, and fashion is no exception. Explore how designers incorporate traditional aspects such as fabulously colorful fabrics and intricate beading into new, trendy ideas. Meet up with Ritu Kumar who is seen as the queen of Indian designers and look into an important part of Indian fashion: the wedding. Bollywood, which sets trends and captures the imagination of the public and fashion designers alike, is central to fashion in India. Rocky S. discusses his reputation as one of the most notable Bollywood designers. Rohit Bal has brought resurgence in Indian mens wear and is keen on preserving craft techniques that are under threat. Young designers like Swapnil Shinde, show the future of Indian fashion. Which city will emerge as the fashionistas favorite Mumbai or Delhi?
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London is ranked as one of the top five fashion capitals of the world, and we are going to see why. Some of the most famed designers come out of schools in London. Meet up with the expert staff at Central St. Martin's to discover why they nurture talent with unique qualities. Bora Aksu is no exception. He came from Turkey and has since become a huge name in London's fashion scene. Meet the quirky designers Antoni and Alison who make their own trends. Unearth the vintage treasures that can be found in Rellik. Hear Amanda Wakeley's values of British quality and style. Visit Jasper Conran in his chic London boutique to discuss high-end fashion. And finally, unlock the secrets of Topshop in a meeting with brand director Jane Sheperdson. Experience the chaos, class and originality that is British style.
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Redefining luxury, the Four Seasons empire has grown
to 79 world-class hotels in 33 countries. It began in 1961
with a single motel on Toronto's seedy Jarvis Street.
Since then, founder Isadore Sharp has revolutionized the
hotel business.
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INNOVATION LAB is a series that unveils the secrets of cre- ativity, design, technology and goes behind the scenes in companies that have successfully implemented cutting-edge business models. Innovation Lab gathers the most creative ideas and innovative companies from different industries.
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From humble beginnings as durable clothing for workers in the mining towns of the Wild West, jeans have evolved into a cultural icon.
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An industrial designer shows how he hand-makes high quality pressed jewelry from silver and gold. His process is contrasted with mass produced jewelry cast from pewter for the surfers' market.
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As seen on the Fine Living Network and Food Network Canada! Made to Order lifts the veil off the high-end restaurant business and takes you on a guided tour with two of its exceptional young stars. Chef Guy Rubino and his brother and partner, Michael, a master in hospitality, escort you through this reality-based series doing what they do best: Michael orchestrating the front of the house and Guy creating wildly in the kitchen. Made to Order documents the strategizing, research, and planning undertaken by the brothers as they engineer solutions to satisfy a new challenge per episode.
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Taking the future of culinary education to heart, the Rubinos gear up to lead a workshop in tasting menu production for some of the country's most promising young talents.
Prepped by a lecture and provided with a pantry full of raw ingredients, the student chefs keenly apply some Rubino basics to their own tasting menu creations.
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Three chefs, three menus, one kitchen, 150 guests, 8,000 miles away. These are the parameters for a new event the Rubino brothers are asked to co-host along with the champagne maker Moet & Chandon to launch the opening of the Four Seasons Hotel in Hong Kong.
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Having established successful careers in the restaurant business, the Rubinos take the next step in building their brand by testing the waters of the publishing world.
With requests from loyal patrons to document their recipes, the brothers educate themselves about the art and business of creating a cookbook. Thomas Keller, Masaharu Morimoto and Alfred Portale make guest appearances.
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Craving a new food experience that is both delicious and educational, the Rubinos fly to Hong Kong, the world capital of dim sum with more than 10,000 restaurants specializing in this age-old fare. Guy apprentices under a dim sum master while Michael learns all there is to know about the traditional pairing of tea and dim sum.
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A lone, inquisitive diner with her pen and paper out and ready, sparks speculation from the Rubinos that she may be a food critic. The brothers pull out all the stops to ensure any potential review will be nothing short of stellar.
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Molecular gastronomy is a hot topic burning up the culinary world. As with any controversy, the Rubinos are hooked by opposing views coming in from gastronomic purists and hypermodern cooks alike. The only way to really get to the heart of the matter is to jump right in. A fresh approach to demystifying the old school vs. new school battle leads the Rubinos to some of America's leaders in culinary science. In the end, only ones palette can be the true judge of any culinary creation and an expert panel is called in to assess the validity of the food science movement or to make it history.
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Guy Rubino's sous chef Greg brings freshly-caught trout to the kitchen and starts a debate. Could the average person tell the difference between wild and farm-raised?
The challenge is on, with input from a fishery expert and environmentalist David Suzuki before Guy prepares both types for a table of discriminating fishmongers... stay tuned for their verdict!
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What initially leads a young person to choose cooking as a profession can contrast starkly with the sacrifice and long, hard years of training it takes to become a chef.
Guy Rubino takes an undecided neophyte through the paces of an often arduous career choice. When an unexpected disaster derails a regular workday, the true grit of a committed kitchen staff separates the cooks from the chefs.
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With a request for an all-organic dinner at their restaurant, Michael and Guy Rubino explore their region's purest farmland and learn a thing or two about certified organic food. The Rubinos discover that the philosophy behind organic farming and food production is not so dissimilar from their own quest for food integrity.
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Fatos, an exclusive distributor of truffles, challenges Guy to create a one-of-a-kind "truffles tasting menu."
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication anddifferentiation? MARK IT explores new marketing and media concepts that are revolutionizing the way we consume and create advertising: from online and mobile marketing to the power of creativity.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation?
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The World's Tallest Observation Wheel. The Singapore Flyer is a giant observation wheel sometimes referred to as "The Flyer." It officially opened to the public on March 1, 2008. Megawheel documents the incredible engineering feat it took to create the world's largest Ferris wheel, even taller than the famed London Eye.
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Magazines and advertising go hand in hand. Magazines are a great place for companies to place advertisements. You're introduced to both worlds in this episode. Find out what the job of a managing editor for a magazine is all about. Then hear about the responsibilities of an editor and how he keeps his magazine printing fresh, relevant articles. Advertising is one career path that interests many students. Talk to an advertising executive to see what qualifications are needed for this interesting profession. Do you think you could make a good commercial? An advertising director explains her typical day doing just this.
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Percy Savage is a maverick. He has led an amazing life in and around the world of designer fashion and influenced the way the industry developed. A Savage Life In Fashion combines and explores the memories he has, the people he knows, the history made to reveal an intimate world of creative expression, societal change, personal failure, collective triumph and the history of an art synonymous with opulence, luxury and refinement.
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More than anywhere else, science and technology prove their worth in the workplace. From farming and infrastructure, to science and surgery, we rely on science and technology to complete our daily tasks. In this unique series, we look at the scientific breakthroughs and the cutting-edge technologies that have allowed us to move our world forward, across a variety of professions.
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The aviation industry showcases some of mankind’s greatest
achievements. From the Concorde to the new Airbus A380,
Tech Tools explores the technology behind the industry’s success
stories. Aviation academies now offer world-class training
for aviation professionals including pilots and flight attendants.
Virgin Atlantic helps lead the way in creating a sustainable, biofuel
powered industry aiming to reduce their carbon footprint.
Many exhibitions showcase the latest designs and technological
advances in interior cabins, as well as offering new structure
innovations that are sure to be used for years to come. The aviation
industry is one that has greatly benefited from the growth
in technology.
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Buildings old and new create the physical environment in which
we live, work and play. This episode looks at the cutting edge
techniques involved in restoration, ecofriendly housing and
more. Technology is helping to achieve some remarkable feats
in the industry, from aiding the completion of the Sagrada Familia
to building relocations, and providing tools toward creating a
sustainable industry. Rotating buildings are being designed and
subways constructed under heritage cities, all due to the innovations
of our time and its application to complex projects. This
is one industry that is embracing technology to the fullest and
giving workers across the industry the tools to achieve.
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Design plays an important role in our lives, with Designers using technology to assist in developing products that we use and wear. The fusion of technology and design is imperative if we are to create practical and sustainable clothing and products. Exploring the first powered looms to graphic design and fiber optics, this episode takes you on a journey through the innovations across the design and textile industry. With the industrial revolution being the catalyst for change, the industry has pushed its way into the 21st century by keeping up with trends and consumer demand across the board. Influencing change in fashion, interiors and textiles, technological developments within the realm of design, mean a more efficient industry that allows designers the tools to be innovative.
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Technology is allowing drivers of today a safer, more comfortable ride, providing tools to navigate, pre-empt and react. Development of Satellite navigation allows taxi drivers, couriers and other drivers a helping hand, meaning a more productive and efficient work day. Advancements in safety features over recent years provide consumers a world of alternatives and keeping up with the latest in-car gadgets has evoked a whole new consumer demand. With safety and comfort at the forefront of future deigns, research and development in the car industry is a promising force behind the innovations, offering those that drive for a living more and more options every day.
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The many facets of emergency services professionals have been
put to the test in recent years with an increase in natural and
man-made disasters.
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Back-breaking labor is a thing of the past. Aided by technological advancements, the Farming and Agricultural industries have progressed by leaps and bounds and use the latest ideas to ensure more yields and safer systems. From turning waste into biogas and tackling the diverse world of genetically modified crops, this episode of Tech Tools proves the worth of technology in this industry. Exploring the latest machinery from New Holland, turning waste into biofuel, and medicinal crops, the Agricultural industry has propelled itself into the 21st Century, paving the way for future generations of Farmers.
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Taking major leaps forward in diagnosis, surgeries and systems, the healthcare industry is one that mixes the old with the new, offering hope for the future. With new surgery techniques offering safer and quicker alternatives, and ancient diagnosis practices moving in to a new era, the possibilities for the future of medicine are endless. The ongoing technical advancements of fusing medicine and science have allowed the healthcare industry multiple platforms in which to grow. Robot doctors, MRI, and the original tool of the trade, the Stethoscope, are just some of the major stories covered while we explore the Tech Tools of Hospitals.
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Police officers, border control personnel and detectives are just
some of the groups of law enforcement that benefit from the
latest that technology has to offer. From heartbeat detection
techniques to shoeprint databases, officers are constantly being
given more tools to help them on the job. India is upgrading
their police uniforms to suit the climate, utilizing the latest materials
to help control temperature and moisture. Italian police
are tackling online crime with a virtual police station. New ideas
are being developed to tackle contemporary crime made possible
by the growth of technology.
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People who work on or around water, such as fishermen, marine
biologists and boat operators are reaping the rewards of an
ever-evolving industry, which provide the latest gadgets, luxuries
and environmentally friendly designs.
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Each year the equipment available to defense forces multiples, improves and provides soldiers with the technology to stay alive. This episode explores the latest in Army uniforms, artillery, machinery and systems that keep our armed forces at the forefront of defense. The smallest improvements available in equipment have a huge impact in the field, providing lifesaving innovations, comfort solutions and a safer working environment for those who take on some of the toughest jobs in the world. Submarines, tanks and airborne surveillance are featured in this episode, showcasing the latest innovations.
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Before man set foot on the moon, many of us have dreamt of
going into space. Now, with developments in space tourism
those dreams may become reality. With Virgin Galactic set to
offer suborbital flights in the not too distant future and other
companies experimenting with similar programs, space travel
for the public is an achievable development aided by continuous
research and advancements across the industry. Along with
technologies allowing mapping of the moon, the ATLAS experiment
on track to answer some of the most challenging questions
about our universe and the ESA working towards sending
man to Mars, the future of space exploration looks set to offer
some momentous discoveries.
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Technology in sport has come along a long way, from the simplest timing devices such as stopwatches, to advances in fabric and nutritional information, allowing athletes to compete and train in comfort, as well as to their optimum level of fitness.
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Teachers are an asset to our society, educating our children
ensures the success of our future. The age of the Internet and
other information technologies has assisted in the classroom by
providing access to a world of knowledge and the tools in which
to teach. Ensuring easy access to education is a key motivator
in the education sector, helping to improve the lives of those
who previously had little opportunity to learn. Today, laptops
are distributed to the impoverished, tutors are available online
and children in remote areas visit their classroom via webcam.
Technology is giving teachers, tutors and lecturers across all
levels of education a chance to reach a larger audience and the
tools in which to encourage, engage and fascinate students.
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Held on a hot summer day, can Mark and his team pull off the event without a refrigerator?
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Set in Seoul, Shanghai, Singapore and Tokyo, Trendmakers offers a behind-the-scenes look at the work of fashion designers, makeup artists, celebrity hair stylists and photographers who are leading Asia’s fashion revolution.
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The top names in bridal fashion share their secrets, tips and recent collections, presenting a remarkable insight into the many aspects of running a successful bridal wear business: starting a shop, marketing their label, the conceptual and practical steps of design, material choice, and the satisfaction of creating a perfect embodiment of a bride's dream.
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