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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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AD Men: The Original Mad Men features original advertising professionals who were at the forefront
of modern advertising, including David Altschiller, George Lois, and Rich Silverstein. They discuss how
they got into the advertising industry and share their personal stories and achievements throughout
their careers. How was the very first creative advertising agency created?
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To do more and more, at a younger and younger age, to always go further and faster, even if it is toward the grave... This is the age of performance. <br><br> We live at a time when performance criteria - efficiency, output and productivity - govern the slightest action. <br><br> Just where is this insane race taking us? Has life itself become a high-competition sport? THE AGE OF PERFORMANCE asks these questions and others, providing much to think and talk about.
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Two jewelry houses, each with their own defining heritage and mindset, share a passion for fine jewelry. The iconic Cartier is a French classic that has captivated jewelry lovers for over a century.
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With the global economy in flux, one sector remains
strong. Surprising as it may seem, we are talking about
caviar. The world's leading producers are grabbing
huge shares of the market thanks to their farm-raised
fish.
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Destination Fashion views the designs, innovations and philosophies of some of the most creative, new and well-known people who work in the fashion industry. This 3-part series features trendsetters, creators and writers from India, London and Copenhagen. India is a fast emerging fashion hub. The emergence of fashion weeks in Mumbai and Delhi gives Indian fashion a platform the rest of the world is invited to see.
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Fashion is big business in Copenhagen and design standards are very high! We meet several successful designers indigenous to Denmark such as: Malene Birger, Baum und Pferdgarten, and Bruuns Bazaar. All of whom are building major international reputations. Take an in-depth look at Copenhagen Fur, the biggest exporter of luxury furs and pelts around the world. Get insight into this glamorous, yet controversial, jewel in the Danish fashion industry. Learn about Nior, a brand who strives to make a political statement and peek into some of the street trends of up and coming designers. Top Danish fashion experts Eva Kruse and Uffe Buchard offer their expert analysis on Copenhagen's drive to be a leading fashion epicenter.
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London is ranked as one of the top five fashion capitals of the world, and we are going to see why. Some of the most famed designers come out of schools in London. Meet up with the expert staff at Central St. Martin's to discover why they nurture talent with unique qualities. Bora Aksu is no exception. He came from Turkey and has since become a huge name in London's fashion scene. Meet the quirky designers Antoni and Alison who make their own trends. Unearth the vintage treasures that can be found in Rellik. Hear Amanda Wakeley's values of British quality and style. Visit Jasper Conran in his chic London boutique to discuss high-end fashion. And finally, unlock the secrets of Topshop in a meeting with brand director Jane Sheperdson. Experience the chaos, class and originality that is British style.
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A fashion designer for a street wear label reveals the process that turns the sketch in his notebook into a garment hanging on the rack in a clothing shop. We follow all the steps in the process.
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Redefining luxury, the Four Seasons empire has grown
to 79 world-class hotels in 33 countries. It began in 1961
with a single motel on Toronto's seedy Jarvis Street.
Since then, founder Isadore Sharp has revolutionized the
hotel business.
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Takes us from a hog farmer and a cranberry farmer to the veterinarian/ostrich breeder and on to an agronomist and economist.
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Hidden China takes an in-depth look into this country's meteoric rise to economic superpower in this behind the scenes show.
Through access to exclusive interviews and on-camera visits to areas forbidden to journalists, discover how China has rapidly changed from a state run disaster to the world's powerful economy.
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The design of an ice cream flavor is followed from the original marketing concept, into the development kitchen, through various taste testing sessions, and finally to the factory for mass production.
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Manish Arora is one of the biggest icons in the world of Indian fashion today. He is known for a rich palette of psychedelic colors and kitsch motifs in garments combining India and the West. With creations worn by stars like Lady Gaga, he now has international acclaim. In India on the Catwalk, Arora takes the audience back to where it all began, telling a personal story about his rise to fame the international fashion scene.
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INNOVATION LAB is a series that unveils the secrets of cre- ativity, design, technology and goes behind the scenes in companies that have successfully implemented cutting-edge business models. Innovation Lab gathers the most creative ideas and innovative companies from different industries.
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Taking the future of culinary education to heart, the Rubinos gear up to lead a workshop in tasting menu production for some of the country's most promising young talents.
Prepped by a lecture and provided with a pantry full of raw ingredients, the student chefs keenly apply some Rubino basics to their own tasting menu creations.
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Three chefs, three menus, one kitchen, 150 guests, 8,000 miles away. These are the parameters for a new event the Rubino brothers are asked to co-host along with the champagne maker Moet & Chandon to launch the opening of the Four Seasons Hotel in Hong Kong.
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A lone, inquisitive diner with her pen and paper out and ready, sparks speculation from the Rubinos that she may be a food critic. The brothers pull out all the stops to ensure any potential review will be nothing short of stellar.
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Molecular gastronomy is a hot topic burning up the culinary world. As with any controversy, the Rubinos are hooked by opposing views coming in from gastronomic purists and hypermodern cooks alike. The only way to really get to the heart of the matter is to jump right in. A fresh approach to demystifying the old school vs. new school battle leads the Rubinos to some of America's leaders in culinary science. In the end, only ones palette can be the true judge of any culinary creation and an expert panel is called in to assess the validity of the food science movement or to make it history.
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What initially leads a young person to choose cooking as a profession can contrast starkly with the sacrifice and long, hard years of training it takes to become a chef.
Guy Rubino takes an undecided neophyte through the paces of an often arduous career choice. When an unexpected disaster derails a regular workday, the true grit of a committed kitchen staff separates the cooks from the chefs.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication anddifferentiation? MARK IT explores new marketing and media concepts that are revolutionizing the way we consume and create advertising: from online and mobile marketing to the power of creativity.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation?
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The 2012 Presidential election was the most costly ever in the U.S. History. More than $6 billion has been spent by the campaigns and independent groups to get their candidate elected. But for what purpose?
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Mark McEwan, one of Canada’s top celebrity Chef/Entrepreneurs, embarks on a whole new challenge – mcewan: his brave new foray into fine food retail. With his three landmark Toronto restaurants, a catering company and this all-new grocery adventure, we’ll see this rock-star chef and savvy businessman tested in every episode.
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The grocery store is coming together very fast and final decisions need to be made. What will the overall look for mcewan be?
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With three restaurants and a grocery store under his belt Mark’s once
small empire is now a fully-fledged brand that’s growing everyday.
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It’s six weeks after opening and Mark and his staff finally have the time
to take a breath and assess their circumstances. Mark decides it’s time to
make menu changes at both the store and his restaurants.
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On the day after opening, Mark’s staff is blindsided by the store’s popularity.
Mark is determined to have his first Saturday appear flawless.
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Mark needs to find the best talents in the city to pull this new venture
off. He can poach from within, but ultimately he’s going to have to hire
a whole new team he can trust.
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Mark needs to find the best talents in the city to pull this new venture
off. He can poach from within, but ultimately he’s going to have to hire
a whole new team he can trust.
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Mark has big plans for Ivana. He’d like for her to be the executive chef at the grocery store.
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The clock is ticking at mcewan and Mark's ambitious deadlines are passing
him by. He is being pulled in a million directions at once. Mark brings
in his butchers to talk about the meat counter at the grocery store.
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Mark is a successful chef and restaurateur, running three of Toronto’s top restaurants. But this driven businessman wants to open a high-end grocery store named mcewan that will give the city’s best a run for their money. Mark can pretty well cook anyone under the table, but he knows nothing about setting up a food store. Can this chef parlay his skills in the grocery world? It’s Film festival time and One is busier than ever. With Kate Hudson hosting a party, and the S.W.A.T. team threatening to shutdown One, has Mark perhaps bitten off more than he can chew?
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Ground has been broken; the base has been built and off mcewan goes! This is Mark’s first venture into the grocery world, and he wants to do it right. With Drew by his side, Mark sets off to NYC to see how high-end shops take grocery to a whole new level.
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Doors finally open at mcewan. There has been some serious hype about
the opening of the grocery store, so people are lined up to get in.
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Mark is beginning to wonder if his opening will ever happen. He is continually
disappointed in the performance of his retail staff and leans
more and more on his restaurant staff.
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Mark looks to expand his empire with a fourth restaurant located across
the street from his new grocery store. Mark and Drew have decided to
pluck Sous Chef Rob LeClair from ONE to be the Executive Chef at Mark’s
new restaurant. In the midst of all this new activity North 44?? catering is
asked to cater a huge charity event. Mark attends the event to help Sash
and to scout for new talent for his empire.
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Mark’s relentless drive to meet the opening deadline weighs heavily on
his staff.
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Celebrity chef Rob Feenie flies in from the west coast to join McEwan in catering a charity dinner.
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The Canadian Opera Company is unveiling their brand new, world-class facility, and McEwan's feeling the pressure as he the first caterer to break in the new venue.
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Fashion Designer, Paris, France. Karl Lagerfeld showed an early gift for design; at the age of 14 he entered the world of fashion. He had a spectacular career at Balmain, went on to other fashion houses and finally created his own label. Lagerfeld is internationally well known. He remains an independent artist who lives the life he has always dreamed of living.
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